Healthcare Notions

Clarity is the competitive edge.

Short, focused engagements that cut through complexity — and give your team a clear, executable path forward.

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20+
Years Executive Leadership
VP
Health System Experience
DHSc
Population Health
What We Deliver

Specific outcomes.
Not a deck of recommendations.

01
Care coordination that actually holds
Redesigned handoff structures, accountability clarity, and workflow changes that survive implementation — not just the planning phase.
You'll know it worked when
Readmission gaps close and your teams stop relitigating the same process breakdowns in every meeting.
02
Value-based care you can operationalize
A concrete plan for aligning clinical workflows, data infrastructure, and incentive structures to the contracts you've already signed.
You'll know it worked when
Quality metrics trend in the direction your contract requires — and your team understands exactly why.
03
Population health programs that move metrics
Risk stratification connected to real outreach and intervention. Programs designed to reduce avoidable events — not just track them.
You'll know it worked when
The patients you've been watching in your data start showing up in your interventions — and costs start bending.
04
Operational efficiency with a clear source
Targeted identification of where your system is losing time, money, and outcomes — with a prioritized fix list, not a 90-slide opportunity audit.
You'll know it worked when
Your leadership team agrees on what to fix first — and has a credible plan to execute it.
How It Works

Short duration.
Clear deliverable.

01
Scoping call
We talk through your situation — what's not working, what you've already tried, and what a successful outcome looks like. No obligation.
02
Focused assessment
On-site or remote deep dive into your workflows, data, and leadership dynamics. Stakeholder interviews. No pre-formed conclusions.
03
Root cause identification
We separate symptoms from causes. Most systems have been treating the same symptoms for years. We find what's actually driving them.
04
Execution roadmap
A prioritized, practical plan — what to fix, in what order, and how. Calibrated to what your team can actually execute starting the next day.
Why It Works

The person doing this work has
lived every side of it.

Dr. Gena Graves has spent 20+ years leading inside the same systems she advises — as a VP, a clinician, an operator, and a builder. That's what makes the difference.

Executive Track Record
VP-level leadership at HealthPartners & Lumeris
Led care coordination, clinical performance, and value-based strategy at two of the most complex health systems in the country. She's made the decisions your leaders are making now — and she knows which ones tend to go wrong.
Academic Rigor
DHSc in Population Health, Thomas Jefferson University
Doctoral-level training in population health combined with two decades of operational reality. Theory and practice in the same person — which is rare and changes the quality of what gets recommended.
National Standing
Board of Directors, MGMA · Board Secretary, MN MGMA
Active national and regional board leadership in healthcare management. She's shaping the field, not just working inside it — which means her perspective is current, connected, and informed by what the best organizations are doing right now.
Cross-System Experience
HealthPartners · Lumeris · Advocate Health · Edward Hospital
Exposure across health systems, payer environments, and community care models gives her the pattern recognition most consultants spend an entire career trying to build. She's seen your problem before — in a different system, with a different name on it.
Teaching & Development
Adjunct Faculty, Lewis University · MHA Advisor, Webster University
20+ years developing healthcare leaders in academic settings. She doesn't just diagnose — she transfers knowledge. Your team will understand the why behind every recommendation, which is what makes change actually stick.
Human Perspective
She's been a patient too.
As a cancer survivor and lifelong athlete, Gena understands healthcare from the inside — what it feels like when the system works and when it doesn't. That shapes how she listens, what she notices, and what she's willing to say in a room full of executives. Her directness isn't a style choice. It's earned.
Engagement Options

Choose the scope
that fits your situation.

1–2 Weeks
Diagnostic Intensive

On-site evaluation of your most pressing system challenge. Stakeholder interviews, workflow analysis, and root cause identification — delivered as a prioritized roadmap your team can act on immediately.

4–8 Weeks
Strategic Initiative

A focused engagement on a specific challenge — care model redesign, value-based contract readiness, population health buildout, or operational transformation. Scoped per project.

Ongoing
Executive Advisory

Monthly advisory for senior leaders who want a trusted external perspective — strategic sounding board, decision support, and accountability without agenda.

Events
Speaking & Facilitation

Keynotes and facilitated sessions for leadership retreats, board meetings, and conferences on population health, care transformation, and leading through change.

The Problem We're Called In For

Sound familiar?

"
We keep redesigning the same workflows and nothing actually changes.
"
We signed a value-based contract but we're still operating like a fee-for-service system.
"
Our population health program isn't moving the numbers we promised.
"
We're spending more than we should and we can't pinpoint exactly where it's leaking.
Get Started

Tell us what
you're dealing with.

The first conversation is always free, always confidential, and without obligation. If we're a fit, we'll tell you. If you need something different, we'll tell you that too.

Most organizations reach out when they've already tried fixing the problem internally. That's exactly the right time to call.

Prefer to reach out directly?

genagraves@healthcarenotions.com